Practical training for performance marketing roles in Kerala
A structured 6-month program focused on Google Ads, Meta Ads, conversion tracking, and AI-powered workflows. Build measurable skills through live campaigns.
Already completed a digital marketing course?
Great — you already know the basics. This program bridges the gap between theory and real-world execution. You’ll work on live ad accounts, master conversion tracking, and learn how to optimise campaigns for ROI.
- Move beyond certifications
- Build a portfolio with live results
- Get agency-ready in 6 months
Completely new to performance marketing?
No prior experience needed. We start from the absolute fundamentals and guide you step by step. You’ll learn how ads work, how to set up campaigns, and how to measure success — all with hands-on mentoring.
- Learn from scratch with live practice
- Get individual attention in small batches
- Build confidence to run real campaigns
Learning that prioritizes practical results
Move beyond theory. Every session is built around real campaign data, current tools, and measurable outcomes.
Outcome driven
Plan, execute, and optimize campaigns to achieve specific goals like lead generation or sales.
Individual mentoring
Work closely with an experienced marketer in small batches. Get direct feedback on your campaigns.
AI assisted workflows
Use AI tools for audience research, draft ad copies, and build performance reports efficiently.
Live metrics tracking
Monitor CTR, CPC, CPL, and ROAS from active campaigns to understand what drives results.
Small batch focus
Limited seats per cohort to allow deeper discussions, more practice, and individual attention.
Career guidance
Resume reviews, interview preparation, and connections to opportunities in paid advertising.
What the program covers
A step-by-step flow from setting up campaigns to analysing performance and reporting insights.
Google Ads
Search, Display, YouTube, keyword planning, negative keywords, and conversion tracking setup.
Meta Ads
Facebook and Instagram campaigns, audience targeting, creative testing, pixel, and retargeting.
Conversion tracking
Google Tag Manager, GA4 events, pixel implementation, and understanding attribution models.
Analytics and reporting
Build dashboards, interpret campaign data, and present insights to improve return on ad spend.
AI tools for marketers
Speed up research, ad copy creation, optimization suggestions, and routine reporting tasks.
Budget and strategy
Plan ad budgets, allocate spends wisely, and scale campaigns based on performance data.
Performance Marketing Course Syllabus
Click on any module to expand and view the detailed topics covered. A complete, practical curriculum from fundamentals to AI-powered workflows.
- Introduction to Performance Marketing
- Marketing Funnel (TOFU, MOFU, BOFU)
- Customer Journey & Buyer Personas
- Performance Marketing KPIs
- Marketing Strategy & Campaign Planning
- Landing Page Fundamentals
- High-Converting Landing Pages
- WordPress & Elementor Basics
- Lead Forms & CTA Optimization
- Mobile Optimization & Page Speed
- Google Ads Account Setup
- Campaign Optimization
- Keyword Research & Match Types
- Ad Extensions
- Audience Targeting
- Meta Business Manager Setup
- Ads Manager Interface
- Campaign Objectives
- Audience Targeting
- Creative Testing
- Budget Optimization
- Campaign Scaling
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Meta Pixel
- Conversion API (CAPI)
- Event Tracking
- UTM Parameters
- Conversion Reporting
- Shopify Basics
- WooCommerce Ads
- Google Merchant Center
- Shopping Ads
- Dynamic Product Ads
- Catalog Management
- Feed Optimization
- E‑commerce ROAS Optimization
- Lead Generation Campaigns
- CRM Integration
- WhatsApp Lead Ads
- Remarketing Strategies
- Customer Segmentation
- Funnel Optimization
- AI for Ad Copy Creation
- AI Creative Generation
- AI Audience Research
- AI Campaign Optimization
- AI Reporting Tools
- Ad Creative Psychology
- Copywriting for Paid Ads
- Heatmaps & User Behaviour
- Conversion Rate Optimization (CRO)
- CTA Optimization
- Budget Allocation
- Scaling Winning Campaigns
- Bid Strategies
- Audience Expansion
- Campaign Automation
- Performance Audits
- ROAS Optimization
- Multi-Channel Strategy
- Looker Studio Dashboards
- Client Reporting
- Proposal & Quotation Creation
- Freelancing Platforms
- Agency Workflow
- Resume & Portfolio Building
- Interview Preparation
- Live Client Capstone Project
- Email Marketing Fundamentals
- Email List Building & Lead Magnets
- Audience Segmentation & Personalization
- Email Campaign Creation & Automation
- Email Analytics & Performance Tracking
- AI-Powered Email Content Generation
🎯 Capstone Project & Internship Support
Apply everything to real-world scenarios. Work on live client projects under expert mentorship.
- Performance Marketing Campaign Management
- Google & Meta Ads execution with live budgets
- Analytics reporting & actionable insights
- Internship certificate + project completion certificates
- Industry exposure through agency collaboration
✔ Performing Marketer Certification
✔ Internship Certificate
✔ Portfolio ready for recruiters
Industry expert mentorship · Small batch training · Real client projects
Clarifying your queries
Irinjalakuda, Thrissur
Conveniently located for learners from Thrissur city, Chalakudy, Kodungallur, and nearby areas.
- Second Floor, KVM Arcade, Door No 66, J-1, Kizhakkedath Ln, Tana Irinjalakuda, Kerala – 680121
- Monday–Saturday: 10:00 AM – 4:00 PM
- +91 99959 53534