Practical Google Ads Course in Thrissur — Learn Real Campaigns, Not Just Theory
A 15-day, hands-on Google Ads training course at our Irinjalakuda institute. Learn Search, Performance Max, conversion tracking and GA4 the way campaigns are actually run — guided directly by Anoop K C, who has managed live PPC accounts for over a decade.
What This Google Ads Training Actually Covers
Most people who search for a “Google Ads course in Thrissur” already know the basics — they want to know if a course will actually teach them to run a campaign, not just click around the interface once.
Real Campaigns
You set up real Search, Display, and Performance Max campaigns during the course — not just screenshots or demos.
Conversion Tracking
Learn to install and configure conversion tracking, link GA4, and read the data that actually matters.
Performance Max
A dedicated module on Performance Max — structure, asset groups, audience signals, and optimisation.
Mentor Feedback
Your work is reviewed directly by Anoop K C — you get actionable feedback, not automated replies.
Built for Anyone Who Needs to Run Google Ads Confidently
Students & Freshers
Build a genuinely in-demand skill before you enter the job market — one that’s hard to fake in an interview.
Job Seekers
Walk into a PPC or performance marketing interview able to explain how you’d actually structure a campaign.
Freelancers
Offer Google Ads management to clients with confidence, instead of learning on someone else’s ad spend.
Business Owners
Run and understand your own campaigns, or manage an agency relationship without depending on guesswork.
Marketing Professionals
Add practical Google Ads skills to an existing SEO, social media or content marketing background.
Career Switchers
Move into performance marketing with a structured, practical foundation instead of scattered tutorials.
Why Practical Google Ads Skills Matter Right Now
Businesses don’t just need someone who can create an ad. They need someone who can manage a budget, read the data, and make it perform better every week.
Google Ads reaches people who are actively searching for a product or service — that intent is what makes paid search different from most other advertising.
Every campaign produces measurable data — clicks, conversions, cost per lead — so businesses can see exactly what’s working and what isn’t.
Agencies, freelancers and in-house marketing teams across Kerala consistently need people who can manage campaigns properly, not just launch them.
Campaign performance depends on ongoing tracking, testing and optimisation — a skill that’s learned by doing, not by watching a tutorial once.
Google Ads skills transfer across industries — the same fundamentals apply whether you’re advertising for a local business or a national brand.
Google Ads Course Syllabus — 16 Modules in 15 Days
A complete, practical curriculum that takes you from Google Ads fundamentals to running a full campaign project — including current features like Performance Max and enhanced conversions.
Module 1: Introduction to Google Ads Foundations
- What is Google Ads and how the ecosystem fits together
- Google Ads advertising channels overview
- How the Google Ads auction and Ad Rank work
- Types of Google Ads campaigns
- Google Ads account structure
Module 2: Google Ads Account & Campaign Setup Foundations
- Creating and configuring a Google Ads account
- Billing and payment settings
- Choosing the right campaign objective
- Campaign settings and structure
- Location and language targeting
- Budget and bidding basics
Module 3: Keyword Research Strategy
- Understanding keywords and search intent
- Keyword research strategies
- Using Keyword Planner
- Short-tail vs long-tail keywords
- Search volume, competition and CPC
- Keyword grouping and mapping
Module 4: Search Campaigns Search
- Creating Search campaigns
- Search Network fundamentals
- Campaign and ad group structure
- Keyword match types
- Reading search terms and search queries
- Search campaign optimisation basics
Module 5: Search Ads & Ad Copywriting Search
- Responsive Search Ads
- Writing effective headlines and descriptions
- High-converting ad copy techniques
- Search intent-based messaging
- Ad assets and extensions
- Improving Ad Strength
Module 6: Negative Keywords & Search Terms Optimisation
- Why negative keywords matter
- Building negative keyword lists
- Reading the Search Terms Report
- Identifying irrelevant traffic
- Adding and managing negative keywords
- Reducing wasted ad spend
Module 7: Bidding Strategies & Budget Management Optimisation
- Manual vs automated bidding
- Understanding CPC, CPM, CPA and ROAS
- Maximise Clicks
- Maximise Conversions
- Target CPA and Target ROAS
- Budget allocation and optimisation
Module 8: Audience & Location Targeting Targeting
- Audience segments
- Demographic targeting
- In-market and affinity audiences
- Remarketing audiences
- Customer Match
- Location targeting and exclusions
- Geographic performance analysis
Module 9: Display Advertising Display
- Google Display Network overview
- Display campaign setup
- Audience and placement targeting
- Responsive Display Ads
- Banner and creative requirements
- Display campaign optimisation
Module 10: YouTube & Video Advertising Video
- Introduction to YouTube Ads
- Video campaign objectives
- YouTube audience targeting
- Video ad formats
- Campaign setup and optimisation
- Measuring video campaign performance
Module 11: Performance Max Campaigns Advanced
- Introduction to Performance Max
- Campaign structure and objectives
- Asset groups
- Audience signals
- Search themes
- Creative assets
- Performance Max optimisation
Module 12: Conversion Tracking & Measurement Analytics
- Understanding conversions
- Google Ads conversion tracking setup
- Tracking form submissions, calls and purchases
- Enhanced conversions
- Conversion values
- Attribution basics
Module 13: Google Analytics 4 & Google Ads Integration Analytics
- Introduction to GA4
- Linking GA4 with Google Ads
- Importing conversions
- Understanding acquisition reports
- Campaign and user behaviour analysis
- Using GA4 data for optimisation
Module 14: Remarketing & Retargeting Advanced
- Remarketing fundamentals
- Website visitor audiences
- Dynamic remarketing
- Customer Match
- Remarketing through Display and YouTube
- Creating retargeting campaigns
- Audience exclusions and frequency management
Module 15: Google Ads Optimisation & Reporting Reporting
- Campaign performance analysis
- CTR, CPC, conversion rate and CPA
- ROAS and profitability analysis
- Quality Score
- Ad and keyword optimisation
- Budget optimisation
- Google Ads reporting
- Identifying and fixing underperforming campaigns
Module 16: Advanced Google Ads & Practical Campaign Project Capstone
- Advanced campaign optimisation
- A/B testing and experimentation
- Scaling successful campaigns
- Competitor and market analysis
- Real-world campaign strategy
- AI tools for Google Ads
- Building a complete Google Ads campaign
- Live campaign analysis
- Performance reporting and presentation
A Practical, Build-As-You-Learn Methodology
Google Ads is a practical skill. You’ll spend most of your time inside the platform, not just hearing about it.
Understand each concept clearly — how an auction works, what a bidding strategy does, what a conversion actually measures.
Set up campaigns, keywords, ad copy, targeting and conversion tracking yourself, module by module.
Read campaign data — CTR, CPC, conversion rate — and identify what’s actually working.
Improve ads, keywords, bidding and budgets based on what the data is telling you.
Get direct feedback from your mentor and understand how a professional account manager would approach the same campaign.
Skills You’ll Be Able to Apply by the End
A high-level look at what you’ll be able to do after this Google Ads training — the full module breakdown is above.
Individual results depend on effort, practice and how a campaign is applied after training — this course teaches the skills; it doesn’t promise a specific advertising outcome.
Meet Your Google Ads Mentor — Anoop K C
Anoop K C
Anoop K C brings over 17 years of hands-on digital marketing experience, including managing live Google Ads (PPC) campaigns across multiple industries. He is a practitioner who mentors directly, ensuring you learn Google Ads the way it’s actually managed in a working account — not just theory.
Where Practical Google Ads Skills Can Take You
Google Ads skills open several realistic paths — the one that fits depends on your goals.
Google Ads Training in Thrissur, Based in Irinjalakuda
Although Performing Marketer is based in Irinjalakuda, learners from across Thrissur and nearby areas attend this practical Google Ads course for hands-on training they can’t get from a generic online tutorial. Our institute is a short, easy commute from:
Frequently Asked Questions About the Google Ads Course
Which is the best Google Ads course in Thrissur for practical training?
Performing Marketer’s Google Ads course in Thrissur is built around practical, hands-on campaign setup and direct 1-to-1 mentoring from Anoop K C, rather than theory-only classroom teaching. Classes are held at the Irinjalakuda institute, easily reachable from across Thrissur district.
How long is the Google Ads course?
The Google Ads training course runs for 15 days, covering everything from account setup and keyword research to Performance Max, conversion tracking and a final practical campaign project.
Is this Google Ads training suitable for complete beginners?
Yes. The course starts from Google Ads fundamentals — how the platform and auction work — before progressing to Search campaigns, Display, Performance Max, tracking and reporting, so students, freelancers and business owners with no prior experience can follow along.
Will I get to work on practical Google Ads campaigns during the course?
Yes. You’ll set up and configure actual campaigns, ad copy, targeting and conversion tracking during the course rather than only watching demonstrations, building genuine practical experience module by module.
Does the course cover Search Ads and ad copywriting?
Yes. Module 4 and Module 5 cover Search campaign structure in depth, along with Responsive Search Ads, headline and description writing, and improving Ad Strength.
Does the course cover Performance Max campaigns?
Yes. Module 11 is dedicated to Performance Max — covering campaign structure, asset groups, audience signals, search themes and optimisation, which is one of the most widely used campaign types today.
Will I learn conversion tracking and GA4?
Yes. Module 12 covers Google Ads conversion tracking, including enhanced conversions and attribution basics, while Module 13 covers linking and using GA4 alongside Google Ads for deeper performance analysis.
Does the course include remarketing?
Yes. Module 14 covers remarketing and retargeting fundamentals, including dynamic remarketing, Customer Match, and building retargeting campaigns through Display and YouTube.
Who teaches the Google Ads course?
The course is led by Anoop K C, who has over 17 years of hands-on digital marketing experience, including managing live Google Ads/PPC campaigns across multiple industries, and mentors students directly rather than through junior trainers.
Where is the Google Ads training conducted?
Training is conducted at the Performing Marketer institute in Irinjalakuda, Thrissur, Kerala — a short, easy commute from Thrissur city and surrounding towns.
Is Google Ads useful for freelancers and business owners, not just job seekers?
Yes. Freelancers use these skills to manage client ad accounts confidently, while business owners use them to run or oversee their own campaigns instead of depending entirely on an outside agency.
What can I do after completing this Google Ads course?
Graduates typically move toward roles such as Google Ads Executive, PPC Executive or Performance Marketing Executive, freelance Google Ads management, or running campaigns for their own business — the exact path depends on individual goals and effort.
Ready to Learn Google Ads the Practical Way?
15 days, one mentor, real campaigns. Book a free consultation and find out if this Google Ads course is the right fit for you.
📍 Second Floor, KVM Arcade, Door No 66, J-1, Kizhakkedath Lane, Tana, Irinjalakuda, Thrissur, Kerala