Last updated: [24/02/2025]
At PerformingMarketer.com, we are committed to protecting your personal data and ensuring transparency in how we handle information in compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
1. Who We Are
PerformingMarketer.com is operated by Anoop K C, a digital performance marketing expert and trainer based in Kerala, India. This GDPR policy outlines how we collect, use, store, and protect your personal data.
2. What Personal Data We Collect
We may collect the following data when you interact with our website or services:
- Name, email, phone number (via contact forms or registrations)
- Location and IP address (via analytics tools like Google Analytics)
- Browser/device details
- Marketing preferences
- Training or course enrolment data
- Comments or messages you send us
3. How We Use Your Data
We process your data for the following purposes:
- To respond to your inquiries and provide services
- To register you for training programs or webinars
- To send relevant marketing communications (with consent)
- To improve website performance and user experience
- To comply with legal obligations
4. Legal Basis for Processing
We rely on the following legal bases:
- Consent – for marketing emails or newsletter signups
- Contract – to deliver training or consultation services you’ve registered for
- Legitimate Interests – for site analytics and improving our services
- Legal Obligation – to comply with applicable laws or tax regulations
5. How We Obtain Consent
- Consent is collected via opt-in checkboxes on our contact and registration forms.
- You may withdraw your consent at any time by emailing: [[email protected]]
6. Data Sharing & Processors
We do not sell your data.
We may share your data with trusted third-party processors who help us operate our website and services, including:
- Google Analytics
- Meta (Facebook/Instagram Ads)
- Email marketing platforms (e.g., Mailchimp)
- CRM tools and form builders
All third-party partners are vetted and GDPR-compliant.
7. International Data Transfers
As we operate outside the EU (India), your data may be transferred outside the EEA. We ensure adequate safeguards through:
- Standard Contractual Clauses (SCCs)
- Data Processing Agreements (DPAs) with our partners
8. Data Retention Policy
- We retain personal data only as long as necessary.
- For training registrations: retained for 24 months
- For marketing contacts: until you unsubscribe or request deletion
- For analytics: anonymized and aggregated after 26 months
9. Your Rights Under GDPR
You have the right to:
- Access your personal data
- Rectify incorrect data
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Data portability
- Lodge a complaint with an EU supervisory authority
To exercise your rights, contact: [[email protected]
10. Cookies & Tracking
We use cookies to enhance your experience. You’ll be prompted to accept or decline cookies on your first visit. You can change settings anytime in your browser.
Types of cookies we use:
- Essential cookies (e.g., site navigation)
- Performance cookies (Google Analytics)
- Marketing cookies (Meta Pixel)
More details available in our [Cookie Policy].
11. Data Security
We take reasonable steps to protect your data, including:
- SSL encryption
- Secure storage and access control
- Regular updates and plugin security reviews
12. Contact Us
If you have questions or wish to exercise your rights:
Email: [email protected]
Website: https://performingmarketer.com
Data Controller: Anoop K C